MyWaypoint Design Lab™ — Tool

Find Colours That Fit Your Business

Choosing colours should not feel like guesswork. Palette Pilot™ helps you generate professional colour palettes based on your industry, audience, and business goals — while explaining why those colours work.

Build My Palette Learn About Colour Psychology
Related Branding Resources
Personality Palette™ Colour Contrast Explained Brand Kit Builder™ Choosing Colours For Trust

What type of business are you?

Select the option that best describes your business or organization.

Business type

Who is your primary audience?

Think about who you are trying to reach most often.

Target audience

How do you want your brand to feel?

Choose up to three words that describe the impression you want to make.

Brand personality (choose up to 3)

What visual style fits your brand?

Think about the websites and brands you admire. Which style feels right?

Brand style
Keep Learning

Understanding colour psychology helps you make better use of your palette results.

Colour Psychology
What Different Colours Communicate
A plain-language guide to what each major colour commonly signals — and what to consider before choosing one for your brand.
8 min read
Read Article →
Colour Psychology
Choosing Colours For Trust
How colour, consistency, readability, and professional presentation work together to build trust in your brand.
9 min read
Read Article →
Accessibility
Colour Contrast Explained
What contrast ratio means, WCAG standards in plain language, and how to check whether your colours are accessible.
9 min read
Read Article →

Browse all articles in the Learning Centre →