● Available Now
Palette Pilot™
Build a colour palette that fits your industry’s common design direction.
MyWaypoint Design Lab™
Industry Design Playbooks™
Explore common branding approaches, colour systems, typography styles, accessibility considerations, and design recommendations for different industries.
Common colour directions
Typography guidance
Accessibility considerations
Design recommendations
Design Lab tool links
16 Industries Covered
Choose Your Industry
Each playbook covers common design patterns, colour directions, typography approaches, accessibility considerations, and relevant designs for that industry.
Construction
Design guidance for general contractors, builders, and construction companies.
Trades
Branding guidance for electricians, plumbers, HVAC, and other skilled trades businesses.
Professional Services
Design guidance for accountants, consultants, lawyers, and other professional service providers.
Healthcare
Colour and branding guidance for clinics, practitioners, and health-focused organizations.
Technology
Design guidance for software companies, SaaS products, and technology service providers.
Restaurants
Colour psychology, typography, and visual direction for restaurants, cafes, and food businesses.
Nonprofits
Branding guidance for charities, foundations, and community organizations.
Real Estate
Branding and colour guidance for real estate agents, brokerages, and property developers.
Cannabis
Design guidance for licensed cannabis retailers and producers navigating regulatory and brand considerations.
Creators
Branding guidance for content creators, artists, photographers, and independent creatives.
Education
Design guidance for schools, training providers, tutors, and educational organizations.
Home Services
Design guidance for landscapers, cleaners, painters, movers, and other home service businesses.
Legal
Design guidance for law firms, lawyers, and legal service providers.
Retail
Design guidance for retail stores, boutiques, and product-focused businesses.
Hospitality
Design guidance for hotels, bed and breakfasts, event venues, and hospitality businesses.
Healthcare & Wellness
Guidance for clinics, wellness providers, and health-focused organizations balancing trust, accessibility, and appointment-oriented user journeys.
Quick Reference
Industry Comparison
A quick overview of common design directions across industries. Select any row to view the full playbook.
Industry
Common Personality
Colour Direction
Accessibility Focus
Playbook
Professional Services
Authoritative, Trusted
Navy, Charcoal, Slate
Older demographics
Professional Services →
Healthcare & Wellness
Caring, Reassuring
Blue, Teal, Sage
Readability & contrast
Healthcare & Wellness →
Design Lab Tools
Apply What You Learn
Use these Design Lab tools to put industry design principles into practice for your own brand.
● Available Now
Personality Palette™
Discover the brand personality that aligns with your industry and audience.
● Available Now
Accessibility Auditor™
Check that your industry colour choices meet accessibility standards.
● Available Now
Vibe Extractor™
Analyze design styles from websites in your industry to understand what works.
● Available Now
Brand Kit Builder™
Document your complete brand direction after applying industry guidance.
● Available Now
Layout Planner™
Plan page structures, content hierarchy, section flow, and layout priorities before starting a website project.
Keep Learning
Design Fundamentals
These articles support the design principles covered in every industry playbook.
Colour Psychology
Choosing Colours For Trust
How colour, consistency, and professional presentation work together to build trust across any industry.
Read Article →
Brand Design
Building A Consistent Brand
How visual consistency across colours, typography, and layout creates a recognizable brand in any industry.
Read Article →
Colour Psychology
What Different Colours Communicate
The emotional associations and psychological signals that different colour families send to your visitors.
Read Article →